With a striking rebranding, Bike&Co shifts into high gear in the social economy
The bicycle has been around for over 200 years, but the sector has undergone rapid transformation in recent years. The meteoric rise of the e-bike, the increasing use of bicycles for commuting...
Cooperative Bike&Co aims to shift into higher gear in private leasing and the social circular economy. Bike&Co is back in the lead in this dynamic market landscape.
Challenge
New trends and technologies make it difficult for social cycling enterprises to keep up commercially. As a result of these developments, Bike&Co's marketing lost its direction. That’s why we teamed up for a refreshed brand with stronger visibility. After all, when you ride in tandem, you pedal faster towards tomorrow.
“Bike&Co was being overtaken by competitors and leasing companies. With the new branding, Bike&Co stands out in the peloton again, claiming a unique leadership position with its social and circular mission.”
Solution
As a cooperative, Bike&Co empowers 15 cycling enterprises, accelerating their progress in the social and circular economy. To compete with large retail chains and bicycle leasing companies, Bike&Co needed to stand out again.
The new logo truly stands out! We opted for an enthusiastic, colorful design with a nod to a rich cycling heritage. Bike&Co remains closely aligned with the values and principles of its engaged members and customers, and its new branding reflects this. With a love for cycling, for people, and for the planet.
We carried this positioning and branding through to a brand-new website, which now runs as smoothly as their offline bicycle services.
Result
Thanks to this strategic exercise and rebranding, Bike&Co is now pioneering in private leasing and the social circular economy – all wrapped in a bold new identity.
Their online marketing is now perfectly aligned with their offline services. Conscious businesses and individuals can now easily navigate their offering on the website. People-focused entrepreneurship is in Bike&Co’s DNA. Together, we’re pedaling towards tomorrow.
