Insights about websites, strategy and design

Cold email outreach richt zich op prospects zonder eerdere band. Best uitdagend, daarom delen we een helder stappenplan voor succesvolle campagnes.

Did you know that websites can have a surprisingly large impact on the environment? Because of how the internet is hosted and distributed, a website that receives 5,000 pageviews per month will produce the equivalent of burning 34 litres of gasoline each year. This is for just one website. Out of hundreds of millions.

I couldn’t be a graphic designer without also practicing improvisation dance. First of all, because it offers a counterbalance to computer work. But also—and especially—because I learn a lot from it. Here are a few parallels between my hobby, my work, and what we do at Plant a Flag.

As marketers, we struggle with the image of being ruthless wolves. Gentle social-profit organisations sometimes shy away from this. Wrongly so. We too want to build a better world.

Plant a Flag is a marketing agency with a clear focus: we deliberately work for SMEs.

In September 2017, our Plant a Flag crew travelled to Vancouver, Canada, to start a second agency on the other side of the world. What should a marketing agency from Brussels be looking for in Canada? Especially since we prefer to focus on local businesses and social profits… Well, we have very good reasons for doing so.

In this article we’re going to discuss six marketing jargons that will help you understand inbound marketing a little better.

Non-profits are often somewhat sceptical about branding. There’s really no need—because a strong brand story actually builds trust. Our Creative Director Nils shares 3 reasons why a smart visual identity is vital for your social organization.

Why structure fuels creativity at Plant a Flag Curious what a typical workweek looks like at Plant a Flag? Dive into our world and discover terms like retrospective, Slack, and new work lunch. Why do we value routines, fixed meetings, and rituals so much? Spoiler alert: they keep us sharp and creative.

Everybody—from interns to seasoned experts to clients—seems to agree on at least one element when talking about the things that make Plant a Flag special: our company culture. It's certainly like nothing I have experienced at other organizations, or in a professional context as a whole.

Welcome to the age of data and algorithms. Never mind obscure divine powers, Google is now in charge. Nearly everything you do on the internet can be measured. After you leave this page, Google knows how you got here, how long you stayed and what you clicked on. This data constitutes a wealth of information, ready to use for marketing that appeals to customers.

Copying the Nikes and Amazons of this world introduces one of the major pitfalls for local businesses. It’s a widespread phenomenon that lies at the heart of why most SMEs are left with financial indigestion.

The farewell speech below was delivered on November 23, 2022, at the funeral of Joost Renson, our founder and eternal inspiration. Special thanks to all our (former) colleagues for gathering the memories and anecdotes that shaped this text.