Ecoso is more than the ‘eco’ and the ‘so’. It is a true hub for local, social and circular business.
As an expert in social economy, Ecoso provides answers to the societal challenges of local authorities and the institutions that depend on them (social welfare centres, intercommunal associations and the likes). At Ecoso, requests for B2B cooperation regularly roll in. But how can they ensure that only the right institutions come knocking on their door—the institutions that they can indeed help?
Challenge
Ecoso makes our living and working environment circular through several services: Second-hand & upcycling, Bicycle & mobility and Food & drink. Ecoso works with so many different partners that it sometimes becomes difficult to set borders. How does this organisation create more clarity?
Ecoso coaches people with a distance to the labour market through learning and orientation journeys, apprenticeships or training and coaching on the job. Their goal: to make people happier in an inclusive society. How does Ecoso find these talented employees?
"Ecoso is the hub for local, social & sustainable business. With us on board, they kickstart the circular economy."
Solution
On the website, we highlight Ecoso's expertise alongside their realisations / projects. This way, B2B visitors easily scan through Ecoso's range of possibilities. For other stakeholders, we reposition Ecoso as a catalyst that increases social and environmental impact.
Together, we define the brand architecture, with a clear value proposition and visual branding. The organisation is showcased as a hub, accelerating cooperation with local authorities, businesses and other organisations.
By capturing Ecoso's ‘why’ (everybody on board) and its mission (circular and for the people), the employer branding became crystal clear. The website is there to prove it.
Result
The new positioning gives Ecoso the full attention it deserves. The new ecosystem lives on all platforms, with a comprehensive website as their flagship.
